![]() ![]() These revenue streams then fund more – and better – mobile games, creating a virtuous cycle that benefits everyone with an interest in mobile gaming. These revenue models give publishers the ability to generate significant sums of revenue without distracting or interrupting gameplay. ![]() Point of fact, the revenue growth in the mobile game sector is the result of improved connectivity to deliver a superior user experience and new revenue models. Even twenty years ago, games like “Snake,” “Brickbreaker,” and even “Pong” could be found on candy-bar phones and early not-quite-smart devices. Now consider that the mobile gaming market is expected to grow by 66 billion dollars in the next five years and the rocket ship that mobile gaming represents is hard to deny.įactors driving this growth go far beyond the global mass adoption of smartphones. For comparison, global movie box office receipts for 2021 were 21.3 billion dollars. For context, that means that mobile games outpaced the combined revenue of PC and console games. In 2021, mobile games accounted for an astounding 93 billion dollars in revenue. Further, we will share some best practices for publishers looking to use in- game advertising as a revenue model. In this guide, we will explore the state of mobile app gaming, different revenue models for publishers, different types of mobile game advertising, and how each works. And as the mobile app gaming industry has grown, so too has the mobile app game advertising market. Today, mobile games are big business, with some titles generating hundreds of millions of dollars in revenue each year. However, mobile gaming has exploded in recent years, thanks to the advent of powerful mobile devices and ever-improving mobile operating systems. ![]() In those early days, mobile games were little more than crude puzzle games and simple arcade titles. The mobile gaming industry has come a long way since its inception in the late 1990s. Understanding mobile in-game advertising.Best practices for generating ad revenue.Use this chapter selector for quick access to specific parts of this guide: ![]()
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